Eric Granata

Managing Director PromoPilot, LLC

Eric Granata is the Managing Director of PromoPilot, an automation consultancy firm serving the promotional products and printing industry.

Blog by Eric Granata

Automating Product Photos: JavaScript + Photoshop

Automating Product Photos: JavaScript + Photoshop

By Eric Granata

Did you know you can automate Adobe with JavaScript? Automate product images in Photoshop with this free tool! No coding experience necessary!
August 30, 2024 12:17 PM - Comment(s)
Using a Customer Survey to Introduce Print Opportunities

Using a Customer Survey to Introduce Print Opportunities

By Eric Granata

Use a simple questionnaire to unlock new print opportunities with your clients. Learn to gauge their print needs, prioritize discussions, and position yourself as their go-to print resource!
August 23, 2024 07:41 AM - Comment(s)
Optimizing Inventory for Company Stores: Balancing Cost, Demand, and Storage

Optimizing Inventory for Company Stores: Balancing Cost, Demand, and Storage

By Eric Granata

Discover how to optimize inventory for your company stores by balancing cost, demand, and storage. Learn strategies to avoid dead stock, reduce storage costs, and improve inventory velocity using data-driven insights. Plus, get a free tool to help you manage your inventory efficiently!
August 15, 2024 02:28 PM - Comment(s)
Integrating Liftoff with Spoke Custom for Print-On-Demand Using Order Desk

Integrating Liftoff with Spoke Custom for Print-On-Demand Using Order Desk

By Eric Granata

In this tutorial, learn how to use Order Desk's Liftoff Commerce and Spoke Custom integrations to automatically fulfill print-on-demand orders!
August 07, 2024 05:00 AM - Comment(s)
Streamline Your Order Management with Order Desk

Streamline Your Order Management with Order Desk

By Eric Granata

Order Desk is a robust SaaS application designed to streamline order management across various e-commerce platforms like Liftoff, Order My Gear, and Bright Stores. The platform supports custom CSV exports, emails, FTP drops, JSON posts, and Zapier integrations.
July 29, 2024 06:00 AM - Comment(s)
Unleashing the Power of Email Hooks: Integrate Apps Without Native Support

Unleashing the Power of Email Hooks: Integrate Apps Without Native Support

By Eric Granata

What can you do if your favorite app doesn't offer a Zapier integration or support webhooks? Email hooks are a cool hack that captures and processes incoming information via email, which can then help you automate a range of tasks without requiring complex coding skills.
July 25, 2024 02:14 PM - Comment(s)
Supercharge Your Distributorship with No-Code Automation Using Zapier

Supercharge Your Distributorship with No-Code Automation Using Zapier

By Eric Granata

Unlock efficiency with no-code automation using Zapier. No-code platforms like Zapier allow you to automate complex tasks without writing code. Automate workflows, reduce human error, and save time across marketing, sales, and operations.
July 24, 2024 01:35 PM - Comment(s)
Understanding the Unique Advantages of Redemption Platforms vs. Traditional E-Commerce Platforms

Understanding the Unique Advantages of Redemption Platforms vs. Traditional E-Commerce Platforms

By Eric Granata

Discover how redemption platforms offer a superior solution for corporate gifting compared to traditional e-commerce sites. This article explores their benefits while addressing key considerations for successful implementation.
July 16, 2024 03:38 PM - Comment(s)
Leverage ASI’s Ad Impressions Study Insights for Sales and Marketing

Leverage ASI’s Ad Impressions Study Insights for Sales and Marketing

By Eric Granata

Discover how to transform your sales and marketing strategies with insights from ASI's Ad Impressions Study! Learn practical ways to integrate this valuable data into client conversations, presentations, and email campaigns.
June 19, 2024 10:25 AM - Comment(s)
How to Import Liftoff Commerce Data into Zoho DataPrep

How to Import Liftoff Commerce Data into Zoho DataPrep

By Eric Granata

In this tutorial, we introduce you to Zoho DataPrep, a powerful data preparation and transformation tool, and show you how to import Liftoff order data into it via API.
June 17, 2024 09:55 AM - Comment(s)
How to Manage a VDP Template Project with Coverdale

How to Manage a VDP Template Project with Coverdale

By Eric Granata

If you're diving into selling customizable or variable data print solutions through online store platforms like Liftoff, Four51, or Pageflex Storefront, you've likely encountered the challenge of managing template creation. This process can be daunting.
June 11, 2024 01:35 PM - Comment(s)
Boost Client Engagement with Automated Direct Mail

Boost Client Engagement with Automated Direct Mail

By Eric Granata

There's a cool app that you can integrate into your business to start sending automated direct mail.
June 03, 2024 12:37 PM - Comment(s)
Unlocking the Power of 2D Barcodes and GS1's Sunrise 2027 Initiative

Unlocking the Power of 2D Barcodes and GS1's Sunrise 2027 Initiative

By Eric Granata

As technology evolves, so does the need for more advanced methods of data capture and sharing. Enter 2D barcodes, a revolutionary upgrade to the traditional 1D barcodes that are set to transform industries like retail, shipping, and warehousing.
May 28, 2024 11:32 AM - Comment(s)
No-Code Automation: Transforming Processes, Extending Features, and Building New Solutions

No-Code Automation: Transforming Processes, Extending Features, and Building New Solutions

By Eric Granata

No-code automation offers a powerful solution, enabling businesses to optimize processes, extend the capabilities of existing software, and create custom applications without writing a single line of code.
May 24, 2024 02:43 PM - Comment(s)
Incorporating Print Into Your Liftoff Store With BCSI

Incorporating Print Into Your Liftoff Store With BCSI

By Eric Granata

A guide on integrating BCSI with the Liftoff e-commerce platform to enhance online company store programs by including print products.
May 19, 2024 04:27 PM - Comment(s)
Why Promo Distributors Should Add Print to Their Offerings Today! 

Why Promo Distributors Should Add Print to Their Offerings Today! 

By Eric Granata

Print's not dead. In fact, Smithers expects that "Over the five years to 2028, the global value of all print and printed packaging is forecast to grow from $889.4 billion to $1.16 trillion." Holy smokes! Savvy marketers know that print is a valuable way to market to their au...

May 15, 2024 04:27 PM - Comment(s)
Why Your Distributorship Needs an LMS

Why Your Distributorship Needs an LMS

By Eric Granata

This article explores the role of Learning Management Systems in print and promo distributorships, highlighting how LMSs streamline training, enhance knowledge retention, and boost employee development through interactive and personalized learning experiences.
May 14, 2024 02:45 PM - Comment(s)
Automation is for Everybody

Automation is for Everybody

By Eric Granata

Automation is a practical and accessible solution that every distributor can leverage in the promotional products and printing industry.
April 29, 2024 01:08 PM - Comment(s)