Blog tagged as MarTech

QR Codes: The Marketing Tool You Might Be Underusing

QR Codes: The Marketing Tool You Might Be Underusing

By Eric Granata

QR codes are often underused, but with tools like Bitly for tracking, UTM parameters for insights, and personalized landing pages via variable data printing, they become powerful tools that elevate the products you sell.
September 17, 2024 01:12 PM - Comment(s)
Leverage ASI’s Ad Impressions Study Insights for Sales and Marketing

Leverage ASI’s Ad Impressions Study Insights for Sales and Marketing

By Eric Granata

Discover how to transform your sales and marketing strategies with insights from ASI's Ad Impressions Study! Learn practical ways to integrate this valuable data into client conversations, presentations, and email campaigns.
June 19, 2024 10:25 AM - Comment(s)
Unlocking the Power of 2D Barcodes and GS1's Sunrise 2027 Initiative

Unlocking the Power of 2D Barcodes and GS1's Sunrise 2027 Initiative

By Eric Granata

As technology evolves, so does the need for more advanced methods of data capture and sharing. Enter 2D barcodes, a revolutionary upgrade to the traditional 1D barcodes that are set to transform industries like retail, shipping, and warehousing.
May 28, 2024 11:32 AM - Comment(s)