Direct mail continues to be an effective way to capture attention and engage clients, even in the digital age. In 2023, according to Keypoint Intelligence, 68% of surveyed enterprise marketers expected their spend on direct mail to increase over the next two years. Unlike emails, which often go unread or end up in spam folders, direct mail reliably reaches the recipient’s mailbox, making it a valuable tool for marketers.
What is Thanks.io?
Thanks.io is an innovative platform that simplifies the process of sending postcards, greeting cards, letters, and more. Whether you want to keep in touch with existing clients or attract new ones, Thanks.io provides customizable options to create impactful direct mail pieces. One of its standout features is the ability to include QR codes on your mailings, which recipients can scan to access digital content, such as videos, websites, or special offers.
Automate with Zapier
Zapier is a powerful automation tool that allows you to connect different apps and services without any coding. By integrating Thanks.io with Zapier, you can automate your direct mail campaigns, saving time and ensuring timely communication with your clients. Here are some ways you can use this integration:
- New Client Welcome: Automatically send a welcome postcard when a new client is added to your CRM.
- Purchase Follow-ups: Send a thank-you card after a client makes a purchase.
- Event Invitations: Mail invitations for your next product showcase with QR codes for easy RSVP.
- Special Occasions: Schedule birthday or anniversary cards to make your clients feel special.
QR Code Features
Thanks.io’s QR code feature enhances your direct mail by linking physical mail to digital actions. Recipients can scan the QR code to visit your website, watch a personalized video, claim a special offer, or register for an event. This not only increases engagement but also provides valuable tracking data, helping you measure the success of your campaigns. You can even get an alert or trigger additional actions on your end when a recipient scans their QR code. The QR code for each postcard in your mailing can be personalized to include parameters like name or company, allowing for further automation fun.
Implementing Direct Mail in Your Distributorship
Here are some practical ideas for incorporating Thanks.io and Zapier into your business operations:
- Client Onboarding: Start your relationship on the right foot by sending a personalized welcome postcard.
- Milestone Celebrations: Recognize client birthdays, anniversaries, or other milestones with a greeting card.
- Post-Purchase Engagement: Follow up sales with thank-you notes or feedback requests. Use the QR code to tie your feedback survey back to the specific client and order.
- Promotional Campaigns: Launch targeted marketing campaigns with postcards featuring special offers and QR codes linking to your online store.
- Event Marketing: Send out event invitations with QR codes for easy registration and reminders.
Not only can you leverage this tool for your own business, consider helping your clients to do the same by managing their direct mail campaigns! New service and product category unlocked!
Need Help? Reach Out to PromoPilot
Automating your direct mail efforts can significantly enhance your marketing strategy and client engagement. If you need assistance setting up Thanks.io and integrating it with Zapier, PromoPilot is here to help. We can guide you through the process, ensuring you make the most of these powerful tools.
By leveraging the capabilities of Thanks.io and Zapier, you can streamline your direct mail campaigns and create more meaningful connections with your clients. Holler at us if you'd like to learn more!
